Archive for March, 2008|Monthly archive page

Testimonial Talk – Online Reviews Drive Offline Sales

This is a repost from my January 2008 eNewsletter:

“Research from online metrics firm comScore and the Kelsey Group, which studies local media and advertising, finds that the online ratings consumers give products and services have a direct impact on people’s offline purchasing decisions, concluding that merchants who ignore their reputation in the virtual world do so at the expense of very real dollars.

The researchers found that 24 percent of Internet users consult consumer-generated reviews online before making their purchases offline. Consumers were willing to pay 20 percent or more for goods that received an “Excellent,” or 5-star, rating than those same products or services that received a “Good,” or 4-star, rating.

Our shopping cart software offers a complete product review system that allows store customers to rate products and post feedback. If you are not using this feature yet, it might be a good time to consider it.”

Search Engine Marketing – Picking the Right Keywords

This is a repost from my January 2008 eNewsletter:

“Picking the right keywords for your website does not necessarily mean what best describes your company and products/services or even what necessarily brings you the most traffic. Picking the right keywords means optimizing your website for the keywords and keyword phrases that will bring you the most customers to your site – customers that are ready and willing to spend money with you.

The first key is being specific. If you sell televisions, for example, using “television” or “tv” as a keyword will not likely do much for you. Instead, gather as much information on your televisions as possible to create more specific keywords. Do you only sell flat-screen televisions? How about plasma or LCD? Do you sell HD-ready televisions? Wide-screen? Used televisions? Once you have gathered all this data, you may find that a good keyword for your website is “used plasma hdtv” or “refurbished flat-screen tv”.

The keyword phrase of “used plasma hdtv” will be an easier keyword to optimize your website for than “television” and will bring customers who are specifically searching for what you are offering. Studies show that when someone is searching on a more specific keyword or keyword phrase they are closer to a buying decision than if they just use a general keyword term. Having ten visitors to your site that are ready to buy beats 100 visitors that are just looking around.

After you have picked your keywords, make sure your site is optimized for these keywords. Don’t try to optimize your entire site or home page for all your keywords. You might have 10 pages on your site, but only one geared towards used plasma HD televisions – optimize this page for that keyword. Yes, this means having separate keywords for different pages on your site as opposed to a blanket list of keywords for your site as a whole. It’s a bit more work, but the results will be worth it.

After your site is live, review what keywords are working and which are not. View the traffic stats provided by your hosting company to see which keyword terms visitors are typing into search engines to get to your site. If certain product or service pages are not getting much traffic, make improvements to the keyword optimization or brainstorm on new keywords that you are not using yet. Find out your rankings for your keywords and track their movement on a monthly basis. If you have a top ranking for a keyword, but little to no traffic to your site for that keyword, then it is pretty safe to determine that a different keyword or keywords are needed to capture the attention of potential customers.

By constantly analyzing your keywords performance you will be able to make the needed changes to maximize potential customers to your website.”

NetSource News: Our New Location

This is a repost from my October 2007 eNewsletter:

“On August 1st, 2007 NetSource moved into our new office facility on Pine Avenue in Ocala. An outstanding facility, it is a huge step up from our previous location on 17th Street. In addition it is a larger facility that can better keep up with our growth.

With the step up in our office, we are also stepping up our efforts to better serve you, communicate with you and provide helpful resources that can help you grow your business. We have a lot to share, so be prepared!”

E-Commerce: New Shopping Cart Features

This is a repost from my October 2007 eNewsletter:

“As a certified developer for Early Impact’s highly regarded shopping cart system, we can provide just about any shopping cart feature you can imagine. Here are just a few of the newer features that have been added to Version 3 of the cart:

  • Unlimited pricing categories: This is an often requested feature that is now standard and is great for membership based websites. Create separate pricing categories for different membership levels, and then display separate pricing for each membership level.
  • Unlimited product options: List your products with options.
  • Multiple product images: Show your products from every good angle.
  • Advanced cross selling: Provide customers with a discount when they purchase a bundle of related products.”

Search Engine Marketing: Relevancy Matters

This is a repost from my October 2007 eNewsletter:

“If you are trying to maximize your results in the search engines one of the first things to review is the relevancy of your website content in relation to the keywords you wish to rank well for. If you are selling lemon scented baby powder on your website, talk about lemon scented baby powder on your website – don’t just mention the product, explain what it is, why it is important to buy, how to use it and any other information that can show your potential customers (and the search engines) that you are an expert on lemon scented baby powder. The more valuable and thorough your information the more likely you will have of increasing your ranking in the search engines.

This technique applies to Google Adword (Pay-Per-Click / Sponsored Links) campaigns too where you bid for placement on a search result page for a keyword. If Google sees your landing page is more relevant than a competing bidder for the same keyword, you could potential pay less money than your competitor for that keyword, while still getting a higher listing! Why? Because Google knows that relevant search results keep users coming back for future searches so they reward advertisers who help provide the most relevant content.

How relevant is your website to its keyword terms? We can help you determine that with our NetSource Search Engine Quality Score Report. This report will give you a break down of your website’s search engine relevancy, quality of inbound and outbound links, potential problem areas and recommendations for how to improve your search engine results. The report is only $150 and can be applied to the setup of new search engine marketing plans. Call me at 1-800-709-3240 or (352) 732-7700 for more details.”

Large Format Printing – We Can Do It

Repost from my November 2007 eNewsletter:

“NetSource Technologies is proud to offer large format printing and graphic design solutions to meet our customers’ needs. Our state of the art printer, an HP DesignJet 3000, produces both indoor and outdoor graphics, up to 48 inches wide for custom banners, tradeshow displays, life size posters, and so much more.”

Website Security – Is Your SSL Certificate Up to Date

Repost from my November 2007 eNewsletter: 

“Do you have an e-commerce website?  Do you collect any financially or privacy sensitive data?  If so, make sure your SSL certificate is up-to-date and working.  An SSL certificate encrypts the data sent from your website, such as online orders a customer has placed.  Without encryption from an SSL certificate, this data can be more easily hi-jacked by a hacker and pose serious liability to your company.  Typically, your SSL certificate will come up for renewal on a yearly basis.  Common providers of SSL certificates are Verisign, Thawte, Entrust and GoDaddy.

 

Not sure if you have, or need, an SSL certificate for your website?  If so, call me ASAP at 1-800-709-3240 or (352) 732-7700.”

Search Engine Marketing – Who’s Linking to Your Site

Re-Post from my November 2007 eNewsletter:

 

“Ever wonder what other websites are linking to your website?  Believe it or not, it is good information to know, and not just for curiosity’s sake.  This is because the search engines look at other websites that link to you in order to determine just how important your site is. 

On the surface, if you have 100 websites linking to your website, this would be a good thing, right?  Maybe.  It would depend on the relevancy of the other websites to your website.  If all of those websites are completely un-related to the content of your website, then you will not gain any creditability with the search engines, and potentially suffer in your rankings with certain search engines as a result.

Why?

In my last newsletter, I talked about relevancy and its importance to your website in the search engines.  The search engines are obsessed with relevant content, so if a website selling lemon-scented baby powder has no incoming links from other websites, or has incoming links from unrelated websites such as auto dealer, real estate or sports-related websites, then the search engines don’t see any relevant content that adds to the perceived importance of the website in regards to your links.  Therefore, no positive gain is received by the website selling lemon-scented baby powder in the search rankings from its in-coming links. 

However, if that same website that sells lemon-scented baby powder had only a handful of in-coming links from related and well know websites such as Johnson & Johnson, Gerber and CVS, then the search engines will have a new found love for the site and the results will likely be a better ranking as a result. 

How many relevant links do you have coming into your website?  How many links do you have from irrelevant websites coming into your website?  We can help you determine the quality of your incoming links – give me a call at 1-800-709-3240 or (352) 732-7700 to discuss the reporting we can provide. “