How to Read Your Webstats – Part 3 – Duration of Visit

If your site is hosted with NetSource Technologies, another important webstat to look at for insight is the graph of “Visits duration” in your included statistics program.  This graph will tell you how “sticky” your site is – or in other words, how long people are sticking around.  The longer the better of course, as it indicates that visitors have found interest in your service or products and are taking the time to browse longer.

Percentage of time visitors spend on your site.

Percentage of time visitors spend on your site.

The above graph is pretty typical of many websites – most people are hit-and-run site visitors going from site to site, quickly sizing sites up until they find a site that appears to be close to what they are looking for.  At this point they then venture deeper into the site to acquire more information.  If a large portion of your visitors are sticking around for less than 30 seconds, those visitors are definitely not doing business with you – unless they you and are just making a quick visit to get a phone number or street address.

Like all stats, you have to view them with a grain of salt.  It may be tempting to say that you have alot of visitors spending over an hour on your site, but you never know if someone walked away from their computer to answer a phone and then went on to other things leaving your site open and racking up time on your webstats.  If your site can be read twice in less than 15 minutes, then hour plus sessions may not be important, but if you have a huge online store with thousands of intentory items, those hour plus sessions will mean more.  While it is not scientific, in most cases (non high inventory e-commerce sites or social based sites), I look at the 2 to 30 minute visits to gauge site stickiness.

The longer you keep visitors around the more opportunity you have to convert them to a buying customer.


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