Press Releases and Search Engines
Press releases are a simple, effective and often over looked method of promoting your business. In addition to sending press releases to traditional media outlets, like newspapers and magazines, you can also submit press releases online. Sites like PRWeb.com, PRNewsWire.com and PRLeap.com all are examples of sites you can submit your press releases to. These sites syndicate your press release to various online sources where they can get redistributed over and over in various websites across the net.
There is a small fee to get an account setup and submit press releases, which varies depending on the site, but, it can be well worth it due to the visibility you can receive from it. Search engines tend to pick up on press releases too, so it is another way to increase you rankings for keywords.
Inexpensive to distribute and relatively easy to write, press releases should be a regular form of marketing for your business.