Ok, you have a web site that has links on it to other pages on your site. Nothing out of the ordinary there. Pretend your business is a restaurant in Lexington, Kentucky and we’re looking at your About Us page and you have a sentence that reads “We serve the tastiest pizza in Lexington, Kentucky – click here for more info.” The words “click here” are a hyperlink to your Menu page.
Big mistake – little effort to correct.
Instead, the sentence should read like this “We serve the tastiest pizza in Lexington, Kentucky.” The words “pizza in Lexington, Kentucky” would be the hyperlink to your Menu page.
Because the phrase “pizza in Lexington, Kentucky” describes what the link is about and if your Menu page lists all the different pizzas you offer and you have your address on every page, then Google and the other search engines will see that as relevant content. As mentioned before, relevant content is the key to getting good rankings in the search engines.
Think about how many “Click here” links you have seen before online – these are all missed opportunities to get some extra SEO out of a site. If your site has “Click here” links, look at how you can change the text or move the hyperlink to more relevant words that describe the content of the linked page.