Google = Busy
So Google big hitters Matt Cutts and Maile Ohye recently shared during a question and answer session that Google made over 450 changes to its search algorithm last year. That means that Google changed it’s mind over 450 times on how it decided to rank websites.
Over 450 times!
Granted, many of these changes were minor tweaks, but still, those Google geeks stay busy.
So what does this mean to you? Specifically that you need to stay on top of your website rankings and making sure that your site is properly search engine optimized for right now, not for a year ago. A static or abandoned website equals a dead website. You need to stay busy with your website because Google stays busy with it too. If you get too far behind Google, you may have less search engine visibility as a result.
In most cases, Google is the main artery for your online traffic. It brings you business so don’t ignore it. If you don’t have time in your schedule to keep up with Google, make sure you hire somebody that can.