Build Your Network Before You Need It
Filed under: Social Media/Networking | Tags: building your online network, online networking, online social media, online social networking, social media, social networking |
I was reading an article by Jeremiah Owyang and read the following line that I thought was pure brillance:
Grow your network before you need them.
Now, Jeremiah was referring to building up a network of business contacts to protect yourself if faced with sudden unemployment in today’s economy, but I thought of it in a different light. My thinking is to grow your network in the face of less sales prospects. The last thing you want to face as a business owner is waking up one day and realizing business is too slow to keep the doors open. That moment is not when you suddenly want to rush out and try and quickly figure out this whole online social media thing and how to make it work for you. You wouldn’t wait to run out of gas before figuring out where the nearest gas station is, so start filling up your network tank now and revisit the pump often.