Build Your Network Before You Need It

I was reading an article by Jeremiah Owyang and read the following line that I thought was pure brillance:

Grow your network before you need them.

Now, Jeremiah was referring to building up a network of business contacts to protect yourself if faced with sudden unemployment in today’s economy, but I thought of it in a different light.  My thinking is to grow your network in the face of less sales prospects.  The last thing you want to face as a business owner is waking up one day and realizing business is too slow to keep the doors open.  That moment is not when you suddenly want to rush out and try and quickly figure out this whole online social media thing and how to make it work for you.  You wouldn’t wait to run out of gas before figuring out where the nearest gas station is, so start filling up your network tank now and revisit the pump often.

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1 comment so far

  1. brandipierce on

    Hey Brent, great article!

    I constantly remind my clients that it is important to network and surround themselves with like-minded, intelligent business people that they can possibly call on when things start slowing down.

    There are not enough hours in the week, but if they make an effort to plan ahead like this, it will be worth any lost sleep in the past. Same goes for us of course.

    Wonderful blog you have here. Thanks for reading/commenting on mine as well. =)


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