Archive for December, 2008|Monthly archive page
Contact forms on your website are great. A customer can fill it out and submit it and presto, you have an email from a new lead.
But are you using the contact form as successfully as possible?
If you are truely marketing your website, you will want to track visitors to see what marketing actions you are taking are yielding the best results. Are leads coming from your search engine listings, your pay-per-click listings, your magazine ad, the phone book or referrals?
Take some time to determine what you want to track and there is likely a way to do it. Unique landing pages from pay-per-click ads, unique phone numbers for each of the different marketing campaigns you do, conversion tracking or even a simple multiple choice question of “How did you hear about us” is better than nothing.
Also, how about jazzing a contact form up some or use it as a “Download Literature” form. Give enough juicy details about a new product offering you have and then tell potential customers to “Click here to download product brochure”. They click the button and are asked to give a few simple bits of info to download the information such as name, email and phone.
Just a few initial ideas to get you thinking.
If you are new to Twitter, usually the first question that comes up is “who do I follow and how do I get followers myself?”
Well, if you are just starting out, I say follow everyone you can. You never know who will turn out to be interesting and you can quickly weed out the the uninteresting ones with a simple click of the “unfollow” button. In return, most people you follow will return the favor of being followed by following you back. Of course if you are not interesting to them they can unfollow you as well. I’d try to have at least a few posts on Twitter before following anyone to increase the chance they will follow you back – no one wants to follow someone that doesn’t have any posts.
Over time, if you post regularly, you will notice that you are getting more and more followers that find you first. It is always nicer to have someone come up to you and offer an introduction than going up and introducing yourself to a stranger with a follow on Twitter.
Pay attention to who is being mentioned by those you follow. If you see names repeated by multiple people you follow, check them out and see if they are someone worth following. Also, if you are following someone you like, go through their follower list to find others like them you can follow.