Archive for the ‘Search Engine Optimization’ Category
The length of time that you have owned a domain name has a some influence on how Google views your website. This is because Google wants to avoid spammers as much as possible. Spammers will frequently buy up discarded domain names and attach them to a spam-oriented website. Since these sites muck up Google’s search results, Google is a bit leary with any site that has a fresh domain name registration as it may suspect spam. Also, new websites with new domain names are not yet well established. Google does not want to risk a high ranking for a website that just might be a short term site. Quality listings are what Google wants. Websites that have been online for a long time with a long standing domain name are viewed as higher in quality to Google.
If you have your domain name registered for 10 years out as opposed to year-to-year, then Google assumes you have more expectations of being around for the long haul. Renew your domain name for large chunks at a time if possible, as it gives Google more warm vibes about your site.
So, you’re still thinking this whole blogging thing is silly? Yet you want your website to rank well and bring a lot of visitors to your website?
If these two statements apply to you, then truth be told, you’d be silly not to consider a blog.
Think of it this way – if you have an average sized website, say 10 content pages, then you have 10 pages that have a chance of being ranked in the search engines. Now, it is difficult for any page to effectively be optimized for more than a few keyword phrases – 3 is reasonable, although some would argue that even that number is high. That give us 10 pages and 30 keyword phrases. Now, add in the fact that the search engines like active websites, so if your site is static (only updated once every year or two), then your site is not keeping the search engine bots interested.
Now, let’s take those 10 static pages and 30 keyword phrases and add in a blog that you update only once a week with a new post. This adds 52 new pages over the course of a year and 156 keyword phrases that can populate the search engines. Plus, as an actively updated blog, the search engines will be eager to visit it on a regular basis and quick list any new content that you post. When you launch a new product, service, sale, coupon, marketing campaign, promotion, job listing, new office location, event or other news worthy item, your blog post about it will show up immediately in the search engines for searchers to find it. If your site has been static for a year, and you update the site to reflect a special sale coming up next week, it might not make it to the search engines in time – whereas, it may only take an hour for the blog to get listed.
Blogs are a “force multiplier”, to borrow a military term. Use all the artillery available to help you succeed with your business online.
So Google big hitters Matt Cutts and Maile Ohye recently shared during a question and answer session that Google made over 450 changes to its search algorithm last year. That means that Google changed it’s mind over 450 times on how it decided to rank websites.
Over 450 times!
Granted, many of these changes were minor tweaks, but still, those Google geeks stay busy.
So what does this mean to you? Specifically that you need to stay on top of your website rankings and making sure that your site is properly search engine optimized for right now, not for a year ago. A static or abandoned website equals a dead website. You need to stay busy with your website because Google stays busy with it too. If you get too far behind Google, you may have less search engine visibility as a result.
In most cases, Google is the main artery for your online traffic. It brings you business so don’t ignore it. If you don’t have time in your schedule to keep up with Google, make sure you hire somebody that can.
If you have spoken with me about search engine optimization in the past, after exclaiming the virtues of relevant content, at some point inbound links get mentioned – specifically, relevant inbound links! The more inbound links you get from relevant and credible websites the more Google is going to like you. Well, in theory, as I always say, but now I have more recent proof.
In going through my RSS Reader to get caught up on all my hundreds of updates I need to read, I came across an article from Google’s Webmaster Central Blog from earlier in the month that I thought was worth sharing. It backs up what I have been saying and it’s straight from the horse’s mouth – well, the mouth of Google’s Official blog, anyway. Here are the best excerpts:
“Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance. Other signals include things like our analysis of your site’s content, its relevance to a geographic location, etc. As many of you know, relevant, quality inbound links can affect your PageRank. And quality links often come naturally to sites with compelling content or offering a unique service.
How do these signals factor into ranking?
Let’s say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.
Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.
So how can you engage more users and potentially increase merit-based inbound links?
Many webmasters have written about their success in growing their audience. We’ve compiled several ideas and resources that can improve the web for all users.
Create unique and compelling content on your site and the web in general
- Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.
- Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.
- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.
- Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.”
The see the article in it’s entirety, go to Good times with inbound links
Press releases are a simple, effective and often over looked method of promoting your business. In addition to sending press releases to traditional media outlets, like newspapers and magazines, you can also submit press releases online. Sites like PRWeb.com, PRNewsWire.com and PRLeap.com all are examples of sites you can submit your press releases to. These sites syndicate your press release to various online sources where they can get redistributed over and over in various websites across the net.
There is a small fee to get an account setup and submit press releases, which varies depending on the site, but, it can be well worth it due to the visibility you can receive from it. Search engines tend to pick up on press releases too, so it is another way to increase you rankings for keywords.
Inexpensive to distribute and relatively easy to write, press releases should be a regular form of marketing for your business.