Archive for the ‘Website Marketing’ Category
Filed under: NetSource News, Social Media/Networking, Website Marketing | Tags: blogging, brent and brandi show, online marketing, podcast, talkshow
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Last Friday was the official launch of “The Brent and Brandi Show” – a collaborative online talkshow/podcast I am doing with Brandi Pierce, a website and branding specialist located in Seattle, Washington. I met Brandi online on Biznik.com, a social networking website that is gaining popularity. Brandi came up with the idea of a co-hosted podcast and was looking for the right co-host to help out. Somehow I stuck out to Brandi and the invatation came my way.
Brandi first floated the idea to me in December and since then we have been working on putting the show together. To actually have our first episode up is quite a treat! What has been particularly interesting is the fact that we are located at extreme polar opposite ends of the country, so working through a 3 hour time difference via phone and email can sometimes get confusing. But it makes for a nice East/West or even North/South contrast that makes things more interesting than if we were in the same location.
Our first show was on blogging for business – yep, it’s a business oriented talkshow that focuses on how to improve your business results via online marketing. We already have growing list of guests for the show and a stockpile of information to share. I hope you will join us live or check out our recorded shows after the fact as they become available.
The show is scheduled for every other Friday at 4pm PST and 1pm EST. It is being broadcast on Talkshoe.com.
Filed under: Search Engine Optimization, Website Marketing | Tags: blog, blog seo, blogging, blogs, getting pages indexed in google, getting website traffic, page indexing, seo
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So, you’re still thinking this whole blogging thing is silly? Yet you want your website to rank well and bring a lot of visitors to your website?
If these two statements apply to you, then truth be told, you’d be silly not to consider a blog.
Think of it this way – if you have an average sized website, say 10 content pages, then you have 10 pages that have a chance of being ranked in the search engines. Now, it is difficult for any page to effectively be optimized for more than a few keyword phrases – 3 is reasonable, although some would argue that even that number is high. That give us 10 pages and 30 keyword phrases. Now, add in the fact that the search engines like active websites, so if your site is static (only updated once every year or two), then your site is not keeping the search engine bots interested.
Now, let’s take those 10 static pages and 30 keyword phrases and add in a blog that you update only once a week with a new post. This adds 52 new pages over the course of a year and 156 keyword phrases that can populate the search engines. Plus, as an actively updated blog, the search engines will be eager to visit it on a regular basis and quick list any new content that you post. When you launch a new product, service, sale, coupon, marketing campaign, promotion, job listing, new office location, event or other news worthy item, your blog post about it will show up immediately in the search engines for searchers to find it. If your site has been static for a year, and you update the site to reflect a special sale coming up next week, it might not make it to the search engines in time – whereas, it may only take an hour for the blog to get listed.
Blogs are a “force multiplier”, to borrow a military term. Use all the artillery available to help you succeed with your business online.
Filed under: Social Media/Networking, Website Marketing | Tags: eliminating related videos from youtube embeds, related videos, related videos added to embedded videos, vimeo.com, youtube, youtube related videos, youtube.com
After all my touting of how great YouTube is of promoting your company online they go and get sneaky on me when I’m looking the other way.
YouTube has been great for promoting businesses online because it doesn’t take much effort and expense to produce a decent video that showcases a customer testimonial, a new product you are working on, highlights from a tradeshow or interviews with key staff members. When you post a video to YouTube visitors to the site can find your video when using search terms that match keyword tags that you apply to the video. In addition, YouTube generates HTML code for the video that you can copy and paste to embed in your website, blog or various social media websites.
Now YouTube has added an extra “feature” – before, when your video was finished playing, it would display a “replay” button for the user to play it again. Now, instead of just providing this replay button, YouTube also is displaying related videos that users can click to view. That means if are a real estate agent and you post a video of some of your property you are selling in your area, another agent’s video from a competing agency might show up at the end of your video. Or if you sell sporting goods out of a small mom and pop sporting goods store, a video from Target or WalMart might show up at the end of your video for their sporting goods department. Or even worse, you use YouTube videos to promote your church and somehow, due to a strange use of tagging, a pole dancer video shows up as a related video. Really bad idea from YouTube. And worse yet, it is retro-active to all the vidoes you have already posted and may have embedded on your website or blog already. And as an added bonus, I have found no way to turn this off in my own YouTube account.
I did a little poking around the and found some code that you can add to your embed code – however, it doesn’t work if you have a WordPress blog – I tried it myself to confirm. Also, it is supposed to be easy for users to embed their YouTube videos on their websites – having to add HTML code to embed code to fix the issue is not very user-friendly. Anyway, if you are up to it, here is the code you add at the end of your embedded code that YouTube provides:
param name="rel" value="0"
I’m going to continue following up on this topic and will report any updates as I find them. Not having control over content that plays within your own site is just not acceptable. You may want to look into Vimeo.com as an alternative for embedding your videos in your online marketing.
Filed under: Search Engine Optimization, Social Media/Networking, Website Marketing | Tags: hubspot, inbound marketing
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Hubspot has a nifty article explaining inbound marketing that I wanted to share. If you are not aware of inbound marketing, it is a concept you will want to know more about as it will help put the value of your website’s marketing potential in perspective. Instead of seeking out customers with traditional methods of marketing, inbound marketing makes customers seek you out instead.
Filed under: Search Engine Optimization, Social Media/Networking, Website Marketing | Tags: seo, seo return on investment, seo roi, seomoz, social media, social media and seo, social media platforms, social media poll
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I saw an interesting poll on SEOmoz.org where they asked what social media platforms netted the best SEO return on investment. An informal poll, but the results are interesting none the less. Here is the results so far:
Social bookmarking websites, such as StumbleUpon, was the big winner followed by social networking websites and social news websites coming in a close third. Social Microblogging is just squeaking in a 4th place ranking, but expect this platform to continue to increase as sites like Twitter become more mainstream.
Filed under: Social Media/Networking, Website Marketing | Tags: getting more site traffic, marketing your site online, online marketing, online social marketing, online social networking, promoting a website, self promotion, social marketing, social networking, tracking results of online marketing, tracking results of social networking, tracking social networking, Website Marketing, website promotion
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Two weeks ago I shared my website stats for all to see and demonstrated how different things I’m doing online impacted my traffic. Here is an updated look at my blog stats:
I’ve looked at a lot of website stats over the last 10-plus years, and although this is still a new blog at the low end of the traffic spectrum, I have to say “wow” to the quick progress it is making.
If you recall my post from two weeks ago, I discussed how my traffic has been influenced by different factors. Early gains in traffic came from committing to a regular posting schedule and syndicating the blog via feedburner.com and technorati.com. Then I created a linkedin.com account to further promote myself and started sharing my blog URL with clients and new leads which continued the positive climb in the stats. Then big fall-out/bail-out in the stock market dropped my traffic for a week as more attention was taken up by this, but then I increased efforts in promotion by adding regular twitter.com posts promoting my blog and joining and utilizing biznik.com, in particular getting an article posted on biznik.com that generated a lot of interest.
I’m not sharing these stats to brag, but to show as proof that social networking and online self promotion works. Everything I’m doing can be emulated and none of it has cost me anything, except a commitment in time.
Filed under: Website Marketing | Tags: build your network online, grow your business online, online branding, online marketing, selling yourself online, social networking
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Yesterday while attending a panel discussion on social media that our company NetSource Technologies was hosting, I had a few people who know me both in person and online tell me that online in the various social networking sites I am involved in that I am funny and outgoing. Now if you know me in person, you may note I’m not exactly an extroverted person – or more to the point I’m not a “hi how ya’ doing” type. Now if you get me talking on a topic I enjoy and have input on such as the work I do, I can be quite talkative, but I’m not going to walk up to a stranger in a crowded room and introduce myself.
As a result, social mixers and other in-person gatherings have never been a comfort zone for me. This is a bit of a problem since my occupation is in sales. I’ve always been more successful by nurturing leads that come from other sources instead of generating my own leads. Let someone else do the “hi how ya’ doing” small talk and I can then show up with my knowledge base and get straight to consulting.
With online social networking, the funny thing is is that all the social inhibitions don’t exist. I’m very comfortable talking to or introducing myself to most anyone on Twitter, LinkedIn, Biznik, Facebook and elsewhere. In fact, it is easy and I’m more animated.
Now the funnier part is that I’m becoming more comfortable with in person social gatherings as what I’m doing online is spilling over into the real world. And that brings me to the point of this blog post – what you do online can benefit you offline. There is a genuine payoff to the efforts you put into it. With the work I’m putting into social networking I’m generating more of my own leads, communicating better with clients and increasing my creditability with potential clients.
Hi, my name is Brent Haeseker, website consultant with NetSource Technologies and I’d like to talk to you about how I can help you grow your business online. Call me today at 352-390-7747 or email me or stop by and say “hi” if you’re in the area.
Filed under: Website Marketing | Tags: how to get more traffic to a website, increasing traffic to your website, social media, stumbleupon, Website Marketing
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After more experimentation with StumbleUpon.com I’ve come to the conclusion that it is one of the best secret weapons to help quickly boost your site traffic. And the best part is it is really quite easy to use.
Ok, so what exactly is StumbleUpon.com?
In simplest terms, StumbleUpon delivers up random websites on related topics that you can either give a thumbs up or a thumbs down rating to. Sites that get more thumbs up ratings are served more frequently to other users of StumbleUpon. I call it “Pandora.com for websites”. You can put any site in the StumbleUpon queue by first creating an account with StumbleUpon and then installing their StumbleUpon toolbar (yep, another toolbar) and finally going to the site you want to get “stumbled” and then click the thumbs up icon in your newly installed StumbleUpon toolbar. If it is the first time StumbleUpon has seen the site, it will ask you to fill out a basic description of the site. Then it will toss the site into the StumbleUpon waters were it will quickly get alot of visits.
Make sure to track your webstats during the process if you are “stumbling” your own website so you can find out if the results are positive.
Filed under: Website Marketing | Tags: social networking, social networking tip
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I have been talking a lot about social networking sites recently, such as LinkedIn, Biznik, Facebook and Twitter. I have also been telling you how these sites are a great way to promote your business. I probably need to slow down and first mention that they are a great way to build relationships that in return helps to promote your business.
Make sure you are not just using these sites to bombard users with stiff, repackaged marketing messages. Approach these sites in the same way you would meet someone at a Chamber mixer – sure there’s the official “I’m so-and-so and I work for so-and-so as a so-and-so…” but really, the best contacts you make are when you connect on a personal level and spend a generous amount of time talking about hobbies, historical events, childhood memories, sports, politics, religion, gummy bears or wherever the conversation leads.
Social networking sites are a great way to loosen up and make friends – don’t be afraid to get close to your audience and lose the formal marketing pitch.