Archive for the ‘online marketing’ Tag
Filed under: Social Media/Networking | Tags: how to be a twitter power user, how to get more twitter followers, marketing with twitter, online marketing, social media, social networking, twitter, twitter marketing
Now that the hype has settled and the new website smell has faded, let’s take a look at Twitter and how to maximize it’s effectiveness via third party Twitter tools. These tools come in various forms; from websites, desktop apps to mobile phone applications, there are many ways to get your tweets in order.
Twitter is a great tool, but their website is pretty simple – and that has it’s pros and cons. The pros being the ease of using it. For casual Twittering, it handles most of what you need. But what if you have a personal Twitter account and a work Twitter account – or even more Twitter accounts to promote various aspects of your business. Now having various browsers open to manage all those accounts at once is not efficient – time for a tool that allows you to manage multiple accounts at once in one user interface. Their are numerous choices out there, but the ones I recommend looking into the most are HootSuite.com, TweetLater.com, TweetDeck, Seesmic Desktop and Twhirl. All these tools are fantastic to easily post a tweet from different accounts without switching browsers or logging in and out of the Twitter website.
Following more than a few hundred people on Twitter but have only a handful whose tweets you really want to read? TweetDeck and Seesmic Desktop let you group those you follow into smaller more manageable lists. You could create a list just of family members and friends, just of business contacts or whatever other criteria you wish. Then you can just view one of these lists so it is easily to see these posts without them getting lost in the Twitter stream.
One of the biggest problems I have with Twitter is having the time to Tweet. My day is busy and I can’t spend my time at work managing my Tweets. This is where TweetLater.com and HootSuite.com shine. You can load up a number of interesting tweets when you have 15 minutes available and schedule these tweets to get spread out throughout the day. Now you can look like you’re busy tweeting throughout the day! Busy Twitterers are more likely to gain more followers and get more visibility within their current Twitter network. HootSuite.com even allows you to track stats of your post’s links so you can find out how many people are clicking on the links you are sharing.
When you get to hundreds of followers, at some point you’ll realize you are following a lot of people you don’t really need to be following. Maybe you followed them simply because they followed you. But their posts have nothing to offer you or are so infrequent you never see them. You try and track them down in your followers list, but all that scrolling through pages is not an effective use of your time. With a tool like Twitter Karma, you can easily see all your followers and those you are following on one page. And unlike the Twitter website, you can see at a glance if the following is mutual. What’s that, that person you were thinking of unfollowing is not following you anymore anyway – Twitter Karma is a good way to find those tricky individuals that follow you first to get you to follow you back only to then unfollow you afterwards to make their numbers look better.
Grade Your Performance
What is your influence on Twitter? How do you rank overall? Hubspot has a clever little tool to help you get an idea of your level of influence on Twitter. Go to http://twitter.grader.com to see how you stack up. This is mostly for fun, but you can pick up some tips on increasing your Twitter influence and find other Twitter users of interest in your area. Best of all, it gives you a goal to try and beat which encourages more Twitter activity.
Secure Your Tweets
You have to have a backup plan for when things go bad. That Twitter Fail Whale could surface at any moment and eat your tweets and followers. Stories have been told of users accounts getting wiped out, either in full or partially, for no other reason than a Twitter technical issue. So, if you are investing valuable time in your Twitter account, then it makes sense to get it backed it just like any other valuable data you have. A tool to do this easily is TweetBackup.com.
Yep, you can do more than just share 140 characters on Twitter. The most well know media sharing tool for Twitter is TwitPic which lets you share photos. TwitVid.io is a newer one that lets you share video. The video you share can be an uploaded video or one you take on the spot from your computer’s webcam. You login to TwitVid.io using your Twitter login and post you video to Twitter directly from the TwitVid.io website. Another cool service is TwitDoc.com which allows you to share files on Twitter. It works in the same manner as TwitVid.io, but it also has a Desktop Application available. Say you want to post a PDF document of a business flyer up for your followers to see, TwitDoc.com allows this – just make sure if you’re on the receiving end of a TwitDoc that it’s from a trusted source.
Take Your Tweets With You
On the go a lot? Have a smart phone? Then get a Twitter application for your phone so you can Twitter from anywhere. I can only speak for iPhone apps as that’s the phone I use, but I’m sure if your phone is smart, it has a Twitter app available. The iPhone Twitter app I like best is TwitterFon. It is easy to use and even ties into TwitPic if I want to tweet a photo from my phone. Many of these apps are free, so try a few and decide for yourself.
Promote via Twitter
Got a great blog post or webpage? Use TweetMeme.com to make it easier for your viewers to retweet the content by placing a TweetMeme “retweet” button on your blog or webpage. If a viewer likes your info, they just need to click the “retweet” button to broadcast the content to their followers on Twitter. In addition, your TweetMeme retweets get tracked and if you get enough viewers clicking on your TweetMeme retweet button you will get extra publicity on the TweetMeme website (can you say “Digg.com”).
If you really want to connect with your Twitter community, try Mr. Tweet. This is a great tool for two reasons; 1) you can recommend other Twitterers (people love getting recommendations) and 2) you can get recommendations of other Twitterers that you may wish to follow but aren’t yet. When you recommend someone on Mr. Tweet, it is recorded on the site and you can also have your recommendation tweeted on Twitter. Also, Mr. Tweet only looks to recommend people you should follow that have recommendations from others you already follow – in other words, recommendations from Mr. Tweet are really recommendations from those you already know on Twitter. This leads to having a higher quality of overall friends in your Twitter stream.
This is a very short list of all the Twitter-related tools that exist. You may find some that work best for you differ from this list – if you do, tell me what it is and how you’re using it?
Filed under: Social Media/Networking | Tags: online marketing, twitter
Leave a comment
Surprisingly, it is not the kids that are doing all the Twittering – far from it. New research shows it’s the middle age sector that is using it the most, and that means business – kids rank at the bottom of the list as the most common users of Twitter. Full article from Web Pro News here:
Filed under: NetSource News, Social Media/Networking, Website Marketing | Tags: blogging, brent and brandi show, online marketing, podcast, talkshow
Leave a comment
Last Friday was the official launch of “The Brent and Brandi Show” – a collaborative online talkshow/podcast I am doing with Brandi Pierce, a website and branding specialist located in Seattle, Washington. I met Brandi online on Biznik.com, a social networking website that is gaining popularity. Brandi came up with the idea of a co-hosted podcast and was looking for the right co-host to help out. Somehow I stuck out to Brandi and the invatation came my way.
Brandi first floated the idea to me in December and since then we have been working on putting the show together. To actually have our first episode up is quite a treat! What has been particularly interesting is the fact that we are located at extreme polar opposite ends of the country, so working through a 3 hour time difference via phone and email can sometimes get confusing. But it makes for a nice East/West or even North/South contrast that makes things more interesting than if we were in the same location.
Our first show was on blogging for business – yep, it’s a business oriented talkshow that focuses on how to improve your business results via online marketing. We already have growing list of guests for the show and a stockpile of information to share. I hope you will join us live or check out our recorded shows after the fact as they become available.
The show is scheduled for every other Friday at 4pm PST and 1pm EST. It is being broadcast on Talkshoe.com.
Filed under: Social Media/Networking, Website Marketing | Tags: getting more site traffic, marketing your site online, online marketing, online social marketing, online social networking, promoting a website, self promotion, social marketing, social networking, tracking results of online marketing, tracking results of social networking, tracking social networking, Website Marketing, website promotion
Leave a comment
Two weeks ago I shared my website stats for all to see and demonstrated how different things I’m doing online impacted my traffic. Here is an updated look at my blog stats:
I’ve looked at a lot of website stats over the last 10-plus years, and although this is still a new blog at the low end of the traffic spectrum, I have to say “wow” to the quick progress it is making.
If you recall my post from two weeks ago, I discussed how my traffic has been influenced by different factors. Early gains in traffic came from committing to a regular posting schedule and syndicating the blog via feedburner.com and technorati.com. Then I created a linkedin.com account to further promote myself and started sharing my blog URL with clients and new leads which continued the positive climb in the stats. Then big fall-out/bail-out in the stock market dropped my traffic for a week as more attention was taken up by this, but then I increased efforts in promotion by adding regular twitter.com posts promoting my blog and joining and utilizing biznik.com, in particular getting an article posted on biznik.com that generated a lot of interest.
I’m not sharing these stats to brag, but to show as proof that social networking and online self promotion works. Everything I’m doing can be emulated and none of it has cost me anything, except a commitment in time.
Filed under: Website Marketing | Tags: build your network online, grow your business online, online branding, online marketing, selling yourself online, social networking
Leave a comment
Yesterday while attending a panel discussion on social media that our company NetSource Technologies was hosting, I had a few people who know me both in person and online tell me that online in the various social networking sites I am involved in that I am funny and outgoing. Now if you know me in person, you may note I’m not exactly an extroverted person – or more to the point I’m not a “hi how ya’ doing” type. Now if you get me talking on a topic I enjoy and have input on such as the work I do, I can be quite talkative, but I’m not going to walk up to a stranger in a crowded room and introduce myself.
As a result, social mixers and other in-person gatherings have never been a comfort zone for me. This is a bit of a problem since my occupation is in sales. I’ve always been more successful by nurturing leads that come from other sources instead of generating my own leads. Let someone else do the “hi how ya’ doing” small talk and I can then show up with my knowledge base and get straight to consulting.
With online social networking, the funny thing is is that all the social inhibitions don’t exist. I’m very comfortable talking to or introducing myself to most anyone on Twitter, LinkedIn, Biznik, Facebook and elsewhere. In fact, it is easy and I’m more animated.
Now the funnier part is that I’m becoming more comfortable with in person social gatherings as what I’m doing online is spilling over into the real world. And that brings me to the point of this blog post – what you do online can benefit you offline. There is a genuine payoff to the efforts you put into it. With the work I’m putting into social networking I’m generating more of my own leads, communicating better with clients and increasing my creditability with potential clients.
Hi, my name is Brent Haeseker, website consultant with NetSource Technologies and I’d like to talk to you about how I can help you grow your business online. Call me today at 352-390-7747 or email me or stop by and say “hi” if you’re in the area.
Filed under: Website Marketing | Tags: online marketing, thrifty marketing, web marketing
Leave a comment
With no intentions of belittling a legitimate economic situation, let’s not lose sight of all the opportunity that lies before us. While some industries like real estate and construction have had it pretty tight for the last year or so, a good portion of us have been chugging along with good sales to speak of. I don’t know about you, but the government or the stock market doesn’t determine my success or failure at what I do.
If you look at statistics for employment rates of small businesses as recently as last month, there has been an increase in job creation. America is still doing business. People are still buying things and somebody has to sell it to them.
If anything, this is a good time to out maneuver your competition. While they stand still in a hyped up panic, you can run circles around them.
Web marketing has shown to be an effective and thrifty form of promotion for businesses. Compared to many of the traditional forms of advertising, a lot of bang can come from a smaller web marketing buck. How are you capitalizing on your website right now? Are you utilizing it to its fullest extend?
Here are a few thrifty web marketing ideas to consider:
- Submit press releases to online press release syndication services such as PRWeb and PRLeap.
- Start a blog and a syndicate it through services such as Feedburner and Technorati.
- Create a page on Facebook and/or MySpace to promote your business.
- Put on a webinar.
- Optimize your website for relevant keywords that customers are searching on.
- Try a pay-per-click campaign, such as a Google Adwords, for very direct marketing to your target audience.
- Start an enewsletter campaign to your customer base.
- Create promotional videos that can be used on sites like YouTube.
- Use your website statistics to get a better idea of your market and how to better tap into them.
- Donate online to charity – not exactly a marketing tip, but it will yield a positive return down the road.